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	SEO and Relevance

rickseo

1-1-2008 12:02 PM

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tags:

seo and relevance, link relevance, seo

rickseo says:

Is it necessary to get inbound links from "relevant" sites? Everybody seems to think so, but is this based in fact or just an assumption. This clip looks at some research done by Jonathan Leger which suggests the "theme-linked myth" is just that - a myth.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/45bb30ff-c88e-466e-962e-03b51179c01b/BB449700-66C7-49F4-B096-D373EC8DBB8E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.rickhendershot.com/seo/seo-and-relevance/" href="http://www.rickhendershot.com/seo/seo-and-relevance/" style="font-size: 11px;">www.rickhendershot.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.rickhendershot.com/seo/seo-and-relevance/"><H1 id="blogname"><A href="http://www.rickhendershot.com">
      SEO Strategy      </A></H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.rickhendershot.com/seo/seo-and-relevance/"><DIV class="description">
      Search Engine Optimization for Marketing from Rick Hendershot    </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.rickhendershot.com/seo/seo-and-relevance/"><H3 id="post-6" class="entrytitle"> <A rel="bookmark" href="http://www.rickhendershot.com/seo/seo-and-relevance/">
      SEO and Relevance      </A> </H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.rickhendershot.com/seo/seo-and-relevance/"><P>In a series of blog posts Jonathan Leger has examined some of the more common myths about SEO (search engine optimization). In the post called <A href="http://www.jonathanleger.com/beware-of-common-sense-search-engine-optimization/">“Beware of “common sense” search engine optimization!”</A> Jonathan presents concrete examples to debunk what he calls the “The Themed-Link Myth”. This is the claim that links from sites with the same theme are the <EM>only</EM> way to rank for your keywords. This is usually referred to as the “relevance” criterion: you must have links from relevant sites (those with a closely related theme) in order to do well in Google SERPs.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.rickhendershot.com/seo/seo-and-relevance/">I don’t think Google (or anybody else) has the ability to make the necessary evaluations about “relevance” to make such evaluations meaningful, and therefore they (probably) don’t even try to do it.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.rickhendershot.com/seo/seo-and-relevance/"><P>In any event, links from “relevant” sources have other things going for them - the most important of which is to attract traffic from those sources.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BB449700-66C7-49F4-B096-D373EC8DBB8E/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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