How much should you charge for your web app?


	How much should you charge for your web app?
philos
10-31-2007 10:45 AM
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tags:
web 2.0, pricing
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/682a81d4-af68-46f0-939b-d2aa32212fcc/BB39497A-93B3-4C5C-B59D-283FEB82ABDD/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.instigatorblog.com/how-to-write-great-web-copy-from-jordan-at-tell-ten-friends/2006/10/17/" href="http://www.instigatorblog.com/how-to-write-great-web-copy-from-jordan-at-tell-ten-friends/2006/10/17/" style="font-size: 11px;">www.instigatorblog.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.instigatorblog.com/how-to-write-great-web-copy-from-jordan-at-tell-ten-friends/2006/10/17/"><P><STRONG>For any entrepreneur starting a web business this is a critical question.</STRONG> If you’re building a web application for consumers you’re probably thinking, <EM>“I’ll give it away for free and sell advertising.”</EM> So be it. As much as I dislike that model, it’s the de facto one for consumer web apps. For business-to-business web applications, the model should be different. And I’m a strong believer in what the guys at <A href="http://www.37signals.com">37Signals</A> espouse, which is very simply, <EM>“charge for your web apps.”</EM></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.instigatorblog.com/how-to-write-great-web-copy-from-jordan-at-tell-ten-friends/2006/10/17/"><STRONG>But what should you charge?</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.instigatorblog.com/how-to-write-great-web-copy-from-jordan-at-tell-ten-friends/2006/10/17/"><P>Thanks to <A href="http://www.tmarkiewicz.com/">Tom Markiewicz</A> (<A href="http://twitter.com/tmarkiewicz">via Twitter</A>) I came across <A href="http://www.onpricing.com">On Pricing</A>.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.instigatorblog.com/how-to-write-great-web-copy-from-jordan-at-tell-ten-friends/2006/10/17/"><P>On Pricing is a micro-blogging site (using <A href="http://www.tumblr.com/">Tumblr</A>) to grab information about pricing web apps from around the blogosphere. It’s run by <STRONG>Paul Farnell</STRONG>, founder of <A href="http://www.litmusapp.com">Litmus</A>, who wrote a great article on <A href="http://www.thinkvitamin.com/features/webapps/how-to-price-your-web-application">pricing web apps</A> awhile ago.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.instigatorblog.com/how-to-write-great-web-copy-from-jordan-at-tell-ten-friends/2006/10/17/"><P><STRONG>Pricing web apps isn’t easy.</STRONG> </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.instigatorblog.com/how-to-write-great-web-copy-from-jordan-at-tell-ten-friends/2006/10/17/"><STRONG>Keep your pricing simple.</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.instigatorblog.com/how-to-write-great-web-copy-from-jordan-at-tell-ten-friends/2006/10/17/"><STRONG>Highlight the best value.</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.instigatorblog.com/how-to-write-great-web-copy-from-jordan-at-tell-ten-friends/2006/10/17/"><STRONG>Show your pricing.</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.instigatorblog.com/how-to-write-great-web-copy-from-jordan-at-tell-ten-friends/2006/10/17/"><STRONG>Compare your pricing to competition.</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.instigatorblog.com/how-to-write-great-web-copy-from-jordan-at-tell-ten-friends/2006/10/17/"><STRONG>Compare pricing to other web apps.</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.instigatorblog.com/how-to-write-great-web-copy-from-jordan-at-tell-ten-friends/2006/10/17/"><STRONG>Test and re-jig over time.</STRONG></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BB39497A-93B3-4C5C-B59D-283FEB82ABDD/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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