<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/fa706212-fd8a-47a7-8cc9-0ad4fc885e6c/BAB6B4D1-7DB3-409C-B308-569CB8675448/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nielsen.com/consumer_insight/ci_story4.html" href="http://www.nielsen.com/consumer_insight/ci_story4.html" style="font-size: 11px;">www.nielsen.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nielsen.com/consumer_insight/ci_story4.html"><table background="undefined" bgcolor=""><tr><TD height="60" width="535" valign="top" bgcolor="#ffffff" class="article_title" colspan="3">Flying Fingers: <SPAN class="style25">Text-messaging overtakes monthly phone calls</SPAN> </TD></tr></table></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nielsen.com/consumer_insight/ci_story4.html"><table background="undefined" bgcolor=""><tr><TD valign="top"><TABLE width="125" cellspacing="5" cellpadding="0" border="0" bgcolor="#009dd9" align="right"><TBODY><TR><TD bgcolor="#009dd9"><STRONG><A href="javascript:openAwindow('prt_ci_story4.html',585,600)"><FONT color="#ffffff">Print article.</FONT></A></STRONG></TD></TR><TR><TD bgcolor="#009dd9"><A href="javascript:alert('This link contains javascript. Please visit the clip source to follow this link.');" target="_self"><STRONG><FONT color="#ffffff">Email to a friend</FONT></STRONG></A></TD></TR></TBODY></TABLE><SPAN>CI SUMMARY:</SPAN> More than three-quarters (77%) of wireless subscriber lines in the U.S. subscribe to or purchase text-message capability. Surpassing the number of monthly phone calls made in a month, text-messaging has become a new mainstream vehicle to market everything: TV shows, cars, soda, deodorant and dozens of other goods and services. An understanding of the “texters” and how they use short-code marketing is critically important to ensure ongoing growth and effectiveness.</TD></tr></table></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nielsen.com/consumer_insight/ci_story4.html"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.nielsen.com/img/0C8B0C6A-2F3B-4CC4-A787-925DDC3AC776" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nielsen.com/consumer_insight/ci_story4.html"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.nielsen.com/img/AB1CEC31-D4E6-4F1A-ABBF-E73B4282B061" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nielsen.com/consumer_insight/ci_story4.html"><P> Short-code marketing is not just for kids and teens...</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nielsen.com/consumer_insight/ci_story4.html"><P> Short codes are changing the way viewers engage with traditional media...</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nielsen.com/consumer_insight/ci_story4.html"><P>16% of texters in the U.S. see some form of text-message advertising...</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nielsen.com/consumer_insight/ci_story4.html"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.nielsen.com/img/C33F927A-E92A-4802-9051-AE937CD36819" alt="" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BAB6B4D1-7DB3-409C-B308-569CB8675448/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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