Disney startups woo kids online


	Disney startups woo kids online

iteachcomputers

11-1-2007 11:06 PM

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tags:

internetsafety, parenting, teens, web2.0

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0769b9b4-cd97-42f3-9a6c-d15df70be63b/B9D8D25E-98CE-4647-914A-D6D705580707/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://money.cnn.com/magazines/business2/business2_archive/2007/04/01/8403359/index.htm" href="http://money.cnn.com/magazines/business2/business2_archive/2007/04/01/8403359/index.htm" style="font-size: 11px;">money.cnn.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://money.cnn.com/magazines/business2/business2_archive/2007/04/01/8403359/index.htm"><P>Never heard of Webkinz? You will. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://money.cnn.com/magazines/business2/business2_archive/2007/04/01/8403359/index.htm"><P>The site is the brainchild of Ganz, a Canadian toymaker with a popular line of plush pets. Two years ago Ganz created an online environment to entertain the owners of its stuffed animals and was quickly swept into the exploding world of virtual-reality gaming aimed at tweens, children between the ages of 8 and 12. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://money.cnn.com/magazines/business2/business2_archive/2007/04/01/8403359/index.htm">Ganz's Webkinz.com and a site called Club Penguin were early entries into this market, but they've been joined this year by the giants of tween marketing: <A href="http://money.cnn.com/quote/quote.html?symb=DIS">Disney</A> (<A href="http://money.cnn.com/quote/chart/chart.html?symb=DIS">Charts</A>) and <A href="http://money.cnn.com/quote/quote.html?symb=VIA">Nickelodeon</A> (<A href="http://money.cnn.com/quote/chart/chart.html?symb=VIA">Charts</A>). </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://money.cnn.com/magazines/business2/business2_archive/2007/04/01/8403359/index.htm">One way Club Penguin gives kids control over their environment is by letting them "bank" points they win in games and convert those points to "money" that can be used to customize their igloos.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://money.cnn.com/magazines/business2/business2_archive/2007/04/01/8403359/index.htm">Another trick used by Club Penguin to keep kids hanging around is throwing themed "parties."</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://money.cnn.com/magazines/business2/business2_archive/2007/04/01/8403359/index.htm">Disney Xtreme Digital (DXD). Users get to choose from among more than 500 Disney-branded character-and film-themed sites</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/B9D8D25E-98CE-4647-914A-D6D705580707/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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