Consumerists, collectivists and welfarists


	Consumerists, collectivists and welfarists

hayesstw

11-11-2007 8:33 AM

376 views

tags:

society, sociology, south africa, economics, ubuntu, values

hayesstw says:

An interesting new way of categorising socio-economic groups and values in South Africa

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/742dc673-0ca7-46d3-8482-6b1917e2fe3c/B8719F86-8188-4452-A942-41BC507D8C4C/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.busrep.co.za/index.php?fSectionId=&fArticleId=4121628" href="http://www.busrep.co.za/index.php?fSectionId=&fArticleId=4121628" style="font-size: 11px;">www.busrep.co.za</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.busrep.co.za/index.php?fSectionId=&fArticleId=4121628"> Strong economic growth has seen poorer people becoming less collectivist and more consumerist, and conversely wealthier citizens have come to care more about societal issues than individual prosperity.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.busrep.co.za/index.php?fSectionId=&fArticleId=4121628"><DIV>
The survey identifies three basic attitudes among South African consumers: collectivists, welfarists and consumerists.</DIV>
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Collectivists are people whose behaviour conforms with the basic principles of ubuntu. Community and authority are very important to them, and they believe that wealth should be shared to ensure that all community members survive.</DIV>
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Welfarists are people with individualistic mindsets, who believe that wealth accumulation is important to improve the welfare of themselves and their households.</DIV>
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Consumerists have individualistic mindsets and believe that their own consumption needs are of paramount importance. They will spend large amounts of money to enhance their image by buying expensive branded clothing and cars.</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/B8719F86-8188-4452-A942-41BC507D8C4C/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>