Friends help Amazon.com create product recommendations


	Friends help Amazon.com create product recommendations

crazy_witch

4-30-2008 8:23 AM

225 views

tags:

web 2.0, amazon, presents, facebook

crazy_witch says:

One day, the machines will buy presents instead of us...

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b28df4dc-b699-4e67-a32a-3e36dfa776e5/B803E4FC-9412-4D47-A861-74B6C47CA4CD/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.internetretailer.com/dailyNews.asp?id=26157" href="http://www.internetretailer.com/dailyNews.asp?id=26157" style="font-size: 11px;">www.internetretailer.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.internetretailer.com/dailyNews.asp?id=26157">						
E-retailers that generate product recommendations for customers do so based on customers� past purchases and web site behavior, such as the types of products they view. But how to predict products that customers� friends and family would like to receive as gifts since the tastes of others differ from the gift giver, and since it�s not the gift recipients shopping an e-retailer�s site?</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.internetretailer.com/dailyNews.asp?id=26157">Amazon.com recently launched Amazon Giver, an application for Facebook users that reminds users when birthdays are coming up and suggests products those celebrating their birthdays might like. A social network application is a small program that enables users and their friends to share content such as photos and videos, play games, list apartment rentals, sell unwanted event tickets, compare movie reviews�the list goes on. Facebook offers thousands of applications designed by users and companies.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.internetretailer.com/dailyNews.asp?id=26157">Amazon Giver allows Facebook users to share their Amazon.com wish lists</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/B803E4FC-9412-4D47-A861-74B6C47CA4CD/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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