<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c4977e18-cd26-4437-af58-e6e6ee10d0a3/B751CE02-E6FB-4A5E-816C-BC441A1C1CFA/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/television/websites-but-not-pharmas-top-resource-for-ailment-and-drug-information-1075/" href="http://www.marketingcharts.com/television/websites-but-not-pharmas-top-resource-for-ailment-and-drug-information-1075/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/websites-but-not-pharmas-top-resource-for-ailment-and-drug-information-1075/"><H2><A title="Permanent Link to Websites, but Not Pharma’s, Top Resource for Ailment and Drug Information" rel="bookmark" href="http://www.marketingcharts.com/television/websites-but-not-pharmas-top-resource-for-ailment-and-drug-information-1075/">Websites, but Not Pharma’s, Top Resource for Ailment and Drug Information</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/websites-but-not-pharmas-top-resource-for-ailment-and-drug-information-1075/"><P>Some 75% of 800 consumers responding to Prospectiv’s 2007 Pharmaceutical Marketing CPI poll said they view the internet as their most trusted resource, followed by broadcast media (15%) and magazines (10%).</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/websites-but-not-pharmas-top-resource-for-ailment-and-drug-information-1075/"><li style="margin-left:16px;padding-left: 0px;">Consumers who conduct online ailment and drug research largely favor general health websites (54%) and specific ailment-focused sites (37%) over pharmaceutical company sites (4%).</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/websites-but-not-pharmas-top-resource-for-ailment-and-drug-information-1075/"><li style="margin-left:16px;padding-left: 0px;">The majority (40%) of respondents said that they had conducted online research only two times or less during the past six months; 33% reported research frequency of at least once-a-month, followed by every other month (27%).</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/B751CE02-E6FB-4A5E-816C-BC441A1C1CFA/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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