Physician heal thyself


	Physician heal thyself

Unspun

4-12-2008 12:25 PM

212 views

tags:

public relations, reputation management

Unspun says:

If you are a PR practitioner, give yourself some good PR advice itself. And if you fail then you make spinmeisters of the rest of us.

Read the article below about how Burson-Marsteller's CEO Mark Penn shamed his firm or of Edelman's fiasco in Wal-Mart, which is now a classic story of what NOT to do in the blogosphere.

This is a cautionary tale of how big names in PR aren't always better.

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