Coming to YOUR Internet - Conversational Marketing


	Coming to YOUR Internet - Conversational Marketing

Marcariel

9-13-2007 1:22 PM

345 views

tags:

conversational, marketing, internet, gimmick, dialogue

Marcariel says:

Is there something new on the web? Wait a minute and someone will find another inventive way on the internet to shove advertising down your throat.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b18ead1c-9a7d-43db-afa9-3398aff528f3/B525CDA5-3FDC-4911-8620-F78F8D48820E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://news.zdnet.com/2100-9588_22-6207642.html" href="http://news.zdnet.com/2100-9588_22-6207642.html" style="font-size: 11px;">news.zdnet.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.zdnet.com/2100-9588_22-6207642.html">Conversational Marketing Summit hosted by Federated Media at San Francisco's Presidio </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.zdnet.com/2100-9588_22-6207642.html"> The notion is that instead of bombarding consumers with generic messages whose success rate are hard to measure, companies can use the Internet to deliver targeted messages that consumers will want to hear, can learn from customers through interactive features and can entertain them with funny videos.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.zdnet.com/2100-9588_22-6207642.html">Conversational Marketing is an exciting new practice that engages rather than dictates, invites rather than demands, and listens as much as talks</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.zdnet.com/2100-9588_22-6207642.html"><P>
Hold on. Who asked marketers to join readers online? I know blog publishers need to make money, and they do earn revenue off regular old text, video and banner ads. But I'm suspicious when the "conversation" is initiated by the marketer and not the consumer. </P><P>
And what's this with the slogan of the conference--"Brands are conversations"? No, they aren't.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.zdnet.com/2100-9588_22-6207642.html">let's not confuse plain old advertising and gimmick marketing with a new form of commercial digital communication</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/B525CDA5-3FDC-4911-8620-F78F8D48820E/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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