ADVERTSERS FACE HURDLES ON SOCIAL NETWORKING SITES

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	ADVERTSERS FACE HURDLES ON SOCIAL NETWORKING SITES

ellington

12-16-2008 12:37 PM

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procter

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12-16-2008 12:56 PM

googleit

I keep clicking on that Tide advertisement but it won't take me to the site so I can purchase a years supply of it. I mean how could anyone resist it. It's so cute and red, yellow and blue. I want some tide so bad I can taste it!!! Could you send me a link to the Tide site? I just threw all my clean clothes out the window and onto the muddy ground below, just so I can buy some Tide and clean them all. After that I'm going to clean the car with Tide. Then the dogs, the cat, the baby, hell grandma could use a good cleaning as well. Please hurry!

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3e0863c2-71f5-475b-b046-73448c558852/B524D4BA-C43B-41A4-AF88-90F34732CEB4/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2008/12/14/business/media/14digi.html?em" href="http://www.nytimes.com/2008/12/14/business/media/14digi.html?em" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/12/14/business/media/14digi.html?em"><NYT_HEADLINE type=" " version="1.0">
Advertisers Face Hurdles on Social Networking Sites
</NYT_HEADLINE></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/12/14/business/media/14digi.html?em"><P>FOR some time, <A title="More information about Procter & Gamble Co" href="http://topics.nytimes.com/top/news/business/companies/procter_and_gamble/index.html?inline=nyt-org">Procter & Gamble</A>, the world’s largest advertiser, has been dipping its big toes into the vast pool of <A title="More articles about Facebook." href="http://topics.nytimes.com/top/news/business/companies/facebook_inc/index.html?inline=nyt-org">Facebook</A>, now the world’s largest social network. I recently knocked on the doors of both companies to hear how the experiment  was going. Neither was inclined to say much. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/12/14/business/media/14digi.html?em"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.nytimes.com/img/7225FF39-987C-48F1-B197-FBEBB769B1CC" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/12/14/business/media/14digi.html?em">Independent experts on Web advertising have been watching, however, and what they see is a myriad of difficulties in making brand advertising work on social networking sites. Members of social networks want to spend time with friends, not brands.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/12/14/business/media/14digi.html?em"><P>When major brands place banner advertisements on the side of a member’s home page, they pay inexpensive prices, but the ads receive little attention. Seth Goldstein, co-founder of SocialMedia Networks, an online advertising company, wrote on his Facebook blog that a banner ad “is universally disregarded as irrelevant if it’s not ignored entirely.” </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/B524D4BA-C43B-41A4-AF88-90F34732CEB4/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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