<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/fa56a099-ce59-4f7c-9b81-da4a82a6c3e7/B44C9E9F-48D6-42EF-A5BB-60679987E9E6/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.sciam.com/article.cfm?id=the-science-of-irrational&sc=WR_20080527" href="http://www.sciam.com/article.cfm?id=the-science-of-irrational&sc=WR_20080527" style="font-size: 11px;">www.sciam.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.sciam.com/article.cfm?id=the-science-of-irrational&sc=WR_20080527"><H1>The Science of Irrationality: Why We Humans Behave So Strangely</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.sciam.com/article.cfm?id=the-science-of-irrational&sc=WR_20080527"><H2>MIT's Dan Ariely discusses his research in behavioral economics and explains how to deal with our brain's flawed decision-making process</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.sciam.com/article.cfm?id=the-science-of-irrational&sc=WR_20080527"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.sciam.com/img/9C491F87-942A-48BE-ADD3-B4267A146E57" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.sciam.com/article.cfm?id=the-science-of-irrational&sc=WR_20080527"><EM>Dan Ariely is a behavioral economist at the Massachusetts Intitute of Technology and author of the best-selling book, <A href="http://www.predictablyirrational.com/" linkindex="138" set="yes">Predictably Irrational</A> (HarperCollins, 2008). In recent years, he has demonstrated that random digits can <A href="http://web.mit.edu/ariely/www/MIT/Papers/CA.pdf">influence</A> bids in an auction, that sexual arousal leads to <A href="http://web.mit.edu/ariely/www/MIT/Papers/Heat_of_Moment.pdf">reckless decisions</A> (at least in college males) and that brand-name aspirin is <A href="http://web.mit.edu/ariely/www/MIT/Papers/Placebo1.pdf">more effective</A> at treating headaches than generic aspirin, even when the pills are identical. </EM>Mind Matters<EM> editor Jonah Lehrer chats with Ariely about his research.</EM></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.sciam.com/article.cfm?id=the-science-of-irrational&sc=WR_20080527"> Most of my experiments begin as a way for me to investigate and gain a better understanding of my own behavior or the behavior that I observe around me</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/B44C9E9F-48D6-42EF-A5BB-60679987E9E6/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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