Proper Journalist Stalking


	Proper Journalist Stalking

weirdguy

12-31-2007 10:36 AM

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tags:

marketing, people, business, writing, general, tips, howto

weirdguy says:

Drive business by developing relationships with journalists.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/eb3032bb-b0a5-4724-8783-397b794e1816/B3B38E8C-C5DB-4F9A-A88C-177F0F415405/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.ducttapemarketing.com/blog/2007/12/31/talk-and-listen-to-the-media/" href="http://www.ducttapemarketing.com/blog/2007/12/31/talk-and-listen-to-the-media/" style="font-size: 11px;">www.ducttapemarketing.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ducttapemarketing.com/blog/2007/12/31/talk-and-listen-to-the-media/"><P>In the previous step in this series I asked you to use the conversations you had with your customers to craft your marketing story to help illustrate how your firm was unique. (<A href="http://www.ducttapemarketing.com/blog/category/FiveStep/">Click to see the entire series</A>)</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ducttapemarketing.com/blog/2007/12/31/talk-and-listen-to-the-media/"><P>Today I am going to ask you to take that story to the media. Earning coverage of your company in the publications and shows that your ideal customers consume is one of the most effective ways to build trust. (See my <A href="http://www.ducttapemarketing.com/blog/2006/07/26/whats-the-definition-of-marketing/">definition of marketing</A>)</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ducttapemarketing.com/blog/2007/12/31/talk-and-listen-to-the-media/">Be different, stand out by targeting the journalists that write about your industry and build relationships with them</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ducttapemarketing.com/blog/2007/12/31/talk-and-listen-to-the-media/">Build a very select - five or six at the most - media list for your business.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ducttapemarketing.com/blog/2007/12/31/talk-and-listen-to-the-media/">Create email alerts or RSS feeds for each</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ducttapemarketing.com/blog/2007/12/31/talk-and-listen-to-the-media/">Find out if any of these journalists have a blog</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ducttapemarketing.com/blog/2007/12/31/talk-and-listen-to-the-media/">Make it a habit to drop notes to each</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ducttapemarketing.com/blog/2007/12/31/talk-and-listen-to-the-media/">Within the next month (only after completing all the steps above) invite them to coffee and tell them your story.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ducttapemarketing.com/blog/2007/12/31/talk-and-listen-to-the-media/">Here’s a short video I did recently called “<A href="http://workbench.ducttapemarketing.com/kickapps/service/displayMediaPlayPage.kickAction?mediaType=VIDEO&mediaId=109351&as=10266">The Proper Way to Stalk a Journalist.</A>” </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/B3B38E8C-C5DB-4F9A-A88C-177F0F415405/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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