Why traditional ‘print’ media is doomed


	Why traditional ‘print’ media is doomed

kielipuoli

1-28-2008 6:15 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/81ecb8ae-c1c9-4443-8232-da0bd7ea1895/B259DF64-1C6D-4CF5-B2E7-EA9DDD4D34E3/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.smugmug.com/don/2008/01/24/why-traditional-print-media-is-doomed/" href="http://blogs.smugmug.com/don/2008/01/24/why-traditional-print-media-is-doomed/" style="font-size: 11px;">blogs.smugmug.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.smugmug.com/don/2008/01/24/why-traditional-print-media-is-doomed/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/blogs.smugmug.com/img/83AF4A7B-886E-40E5-8F15-AA9E189DDB60" alt="smugmug - the ultimate in photo sharing" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.smugmug.com/don/2008/01/24/why-traditional-print-media-is-doomed/"><H2><A title="Permanent Link: Why traditional ‘print’ media is doomed" rel="bookmark" href="http://blogs.smugmug.com/don/2008/01/24/why-traditional-print-media-is-doomed/">Why traditional ‘print’ media is doomed</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.smugmug.com/don/2008/01/24/why-traditional-print-media-is-doomed/"><P>It’s their own fault.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.smugmug.com/don/2008/01/24/why-traditional-print-media-is-doomed/">Where these august publications fell down was in their online presentation.  <FONT color="#8cca1e"><STRONG>Someone running these businesses hasn’t figured out that their online business model is advertising</STRONG></FONT>.  They’ve made it impossible to link to their articles directly (ie, drive money-making traffic to them).</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.smugmug.com/don/2008/01/24/why-traditional-print-media-is-doomed/">And BusinessWeek is far, far worse.  <FONT color="#8cca1e"><STRONG>BusinessWeek actually asked us specifically *not* to link to the article.</STRONG></FONT>  Yes, that’s right, an ad-driven publication doesn’t want us to drive traffic to them.  They were kind enough to point us to their <A href="http://www.businessweek.com/copyrt.htm">User Agreement</A> where, sure enough, they prohibit deep linking.  Talk about stupid.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.smugmug.com/don/2008/01/24/why-traditional-print-media-is-doomed/">I can’t imagine what must be going through the minds of the stellar reporters and editors</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.smugmug.com/don/2008/01/24/why-traditional-print-media-is-doomed/">but I’ll bet “frustration” is only the very tip of the iceberg.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.smugmug.com/don/2008/01/24/why-traditional-print-media-is-doomed/">To spend all of this time and energy on their articles, only to have the crazy business people make it impossible for people to read their work, must be incredibly trying.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/B259DF64-1C6D-4CF5-B2E7-EA9DDD4D34E3/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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