Consumer Attitudes Towards Online Advertising - The Case for Behavioral Targeting


	Consumer Attitudes Towards Online Advertising - The Case for Behavioral Targeting

fuordigital

6-30-2008 2:46 PM

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7-6-2008 8:54 PM

onlinedesign

Thanks for the interesting information. we are always trying to keep up with trends and hoe folks feel about the messages they get online.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0b754230-8124-4ae5-805e-a5ba680723e4/B1131265-7705-48E2-AD89-94C2BB3CF003/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.emarketer.com/Article.aspx?id=1006391" href="http://www.emarketer.com/Article.aspx?id=1006391" style="font-size: 11px;">www.emarketer.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006391"><P>The second annual "State of the Media Democracy" study from <A target="blank" href="http://www.deloitte.com/">Deloitte</A> and the <A target="blank" href="http://www.harrisongroupinc.com/">Harrison Group</A> found that while 66% of US Internet users said they would click on additional Internet ads if they were better targeted and 67% would be willing to accept more ads in exchange for free and valuable content, a similar number—65%—called Internet advertising more intrusive than print ads.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006391"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.emarketer.com/img/B471F3F7-0CF7-43D9-8CFB-8FC524355AC4" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006391"><P>Making a strong argument for behavioral targeting, a <A target="blank" href="http://www.tnsglobal.com/">TNS Global</A> survey commissioned by <A target="blank" href="http://www.truste.org/">TRUSTe</A> found that 72.4% of Internet users "agree" or "strongly agree" that irrelevant Internet advertising was intrusive and annoying. 
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