Will "Free Love" Shape Music's Future?

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	Will "Free Love" Shape Music's Future?

axgrndr

7-7-2008 7:43 PM

370 views

tags:

music, new media

axgrndr says:

NIN has test the waters and shown that give something away for free can pay big dividends in the long run.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/fa82d74f-30b4-40e0-a62f-52dd08c54914/B054E57E-2807-4606-B35D-860DBDDC0BD8/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.hypebot.com/hypebot/2008/07/will-free-love.html" href="http://www.hypebot.com/hypebot/2008/07/will-free-love.html" style="font-size: 11px;">www.hypebot.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.hypebot.com/hypebot/2008/07/will-free-love.html"><P><A href="http://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/07/07/love.jpg"><IMG border="0" src="http://www.hypebot.com/hypebot/images/2008/07/07/love.jpg" title="Love" alt="Love" /></A><SPAN><STRONG> Consumer expectations of "free" in exchange for their increasingly divided attention are beginning to shape many music marketing campaigns. </STRONG></SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.hypebot.com/hypebot/2008/07/will-free-love.html"><P>EMI's successful launch of Coldplay with a free track and free concerts is a recent example. Wired's Chris Anderson has also been writing about the rising <SPAN><A href="http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all" target="_blank">power of free</A></SPAN> for more than a year and his forthcoming book may bring the concept into the mainstream. <SPAN><BR /></SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.hypebot.com/hypebot/2008/07/will-free-love.html"><P><SPAN>But a new brief from <A href="http://www.trendwatching.com/trends/freelove.htm#" target="_blank">TrendWatching.com</A> focuses a particularly sharp lense on the reasons behind as well as the  potential power of "free" dubbing it "FREE LOVE".</SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.hypebot.com/hypebot/2008/07/will-free-love.html"><li style="margin-left:16px;padding-left: 0px;"><SPAN><STRONG> FREE LOVE:</STRONG></SPAN> the ongoing rise of free, valuable stuff that's available to consumers<SPAN><STRONG><A href="http://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/07/07/freelove.jpg"><IMG width="160" height="96" border="0" src="http://www.hypebot.com/hypebot/images/2008/07/07/freelove.jpg" title="Freelove" alt="Freelove" /></A></STRONG></SPAN> online and offline. From AirAsia tickets to Wikipedia, and from diapers to music.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.hypebot.com/hypebot/2008/07/will-free-love.html"><li style="margin-left:16px;padding-left: 0px;"><SPAN><STRONG>FREE LOVE</STRONG></SPAN> thrives on an all-out war for consumers' ever-scarcer attention and the resulting new business models and marketing techniques, but also benefits from... </LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.hypebot.com/hypebot/2008/07/will-free-love.html"><li style="margin-left:16px;padding-left: 0px;">Expect <SPAN><STRONG>FREE LOVE</STRONG></SPAN> to become an integral if not essential part of doing business.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/B054E57E-2807-4606-B35D-860DBDDC0BD8/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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