Enhance the User Experience


	Enhance the User Experience

wcolbert

9-19-2007 2:38 PM

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tags:

marketing, user experience

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/22588f68-8fc7-4df7-9624-7726759a91d5/AF4519FA-C8E5-4A94-8168-59C5C9B2A733/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.baynote.com/blog/2007/09/19/enhance-the-user-experience/" href="http://www.baynote.com/blog/2007/09/19/enhance-the-user-experience/" style="font-size: 11px;">www.baynote.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.baynote.com/blog/2007/09/19/enhance-the-user-experience/"><H2><A title="Permanent Link to Enhance the User Experience" rel="bookmark" href="http://www.baynote.com/blog/2007/09/19/enhance-the-user-experience/">Enhance the User Experience</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.baynote.com/blog/2007/09/19/enhance-the-user-experience/"><P><STRONG>Long Tail Economics</STRONG> is about diversifying products and services in order to sell less of more.  Doing this increases the amount of options to appeal to more customers.  However, diversifying your product line and content often creates more opportunities for users to get lost on a website.  Users that don’t quickly find the products, services, or content that they are looking for will seldom spend time fishing for the right page.  More than likely, your customers will hit the back button and search elsewhere for their intended targets.  A high bounce rate ultimately results in missed revenues.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/AF4519FA-C8E5-4A94-8168-59C5C9B2A733/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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