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	Why We Save Stuff

ekorstanje

7-2-2008 10:07 AM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/53be586c-b9da-4694-b654-fcf93821dbd0/AEE68F8B-BD3F-4A01-8DA8-D0424F47D263/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://news.yahoo.com/s/livescience/20080702/sc_livescience/whywesavestuff;_ylt=AuKwUZQh2EcdPjjicZ6axVeyvtEF" href="http://news.yahoo.com/s/livescience/20080702/sc_livescience/whywesavestuff;_ylt=AuKwUZQh2EcdPjjicZ6axVeyvtEF" style="font-size: 11px;">news.yahoo.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.yahoo.com/s/livescience/20080702/sc_livescience/whywesavestuff;_ylt=AuKwUZQh2EcdPjjicZ6axVeyvtEF"><H1><DIV><A href="http://us.rd.yahoo.com/dailynews/space/SIG=116gsutfl;_ylt=AmiZt25eYV.gM75L8WmhR3uzvtEF/**http:%2F%2Fwww.livescience.com%2F"><IMG height="50" alt="Livescience.com" hspace="0" src="http://l.yimg.com/us.yimg.com/i/us/nws/p/livesci_logo_135x50.jpg" width="135" vspace="0" border="0" /></A> </DIV>Why We Save Stuff </H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.yahoo.com/s/livescience/20080702/sc_livescience/whywesavestuff;_ylt=AuKwUZQh2EcdPjjicZ6axVeyvtEF"><SPAN><A href="http://news.yahoo.com/s/livescience/20080702/sc_livescience/mailto:RobinNixon@hotmail.com">Robin Nixon</A><BR />Special to LiveScience<BR /><A href="http://us.rd.yahoo.com/dailynews/livescience/sc_livescience/byline/whywesavestuff/28089359/SIG=10sog4vj6/*http://www.livescience.com">LiveScience.com</A> </SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.yahoo.com/s/livescience/20080702/sc_livescience/whywesavestuff;_ylt=AuKwUZQh2EcdPjjicZ6axVeyvtEF"><P>Ever help a friend move and find yourself asking, why is she keeping that? A new study may have the answer. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.yahoo.com/s/livescience/20080702/sc_livescience/whywesavestuff;_ylt=AuKwUZQh2EcdPjjicZ6axVeyvtEF"><P>When people were asked to choose between an <SPAN id="lw_1214959279_0">iPod</SPAN> and, say, $100, they were more likely to choose the money. But when they were given an iPod and then immediately asked if they would like to trade it for $100, they were more likely to leave the Ben Franklin on the table. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.yahoo.com/s/livescience/20080702/sc_livescience/whywesavestuff;_ylt=AuKwUZQh2EcdPjjicZ6axVeyvtEF"><P>This is called the endowment effect, which researcher Brian Knutson of <SPAN id="lw_1214959279_1">Stanford University</SPAN> calls "the poster child of strange (economic) behavior." Chimps <A href="http://us.rd.yahoo.com/dailynews/livescience/sc_livescience/storytext/whywesavestuff/28089359/SIG=120ckg38d/*http://www.livescience.com/animals/071008-chimp-endowment.html"><SPAN id="lw_1214959279_2">exhibit the effect</SPAN></A>, too. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/AEE68F8B-BD3F-4A01-8DA8-D0424F47D263/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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