BBDO looks at routines as rituals

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	BBDO looks at routines as rituals

charcoal

5-23-2007 3:34 AM

462 views

tags:

planning, branding, marketing, consumers, ritual, routine, research

charcoal says:

No surprise that people still do the same routines, but it looks like the meaning of these rituals is changing.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/9bab5e44-fbf7-48d2-bdd7-2cd7e34115c6/AEB1247B-0D35-4690-8F62-8DD84DA38B45/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.jaffejuice.com/2007/05/ritual_oversimp.html" href="http://www.jaffejuice.com/2007/05/ritual_oversimp.html" style="font-size: 11px;">www.jaffejuice.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.jaffejuice.com/2007/05/ritual_oversimp.html"><TABLE width="100%"><TBODY><TR><TD><H3>Ritual Oversimplification</H3>
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Filed Under:  <A href="http://www.jaffejuice.com/make_advertising_relevant_again/index.html">Make advertising relevant again</A>
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<IMG border="0" name="Day of Week" alt="DayImage" src="http://jaffejuice.typepad.com/jaffe_juice/images/dailyPics/21.gif" />
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<P>BBDO has just completed a 9 month, 5,000 person, 26 country study on "shared habits", designed to isolate daily routines and I guess provide marketers with insight on how best to join or disrupt them.</p> <P>The study identifies 5 primary categories: </p> <OL><li style="margin-left:16px;padding-left: 0px;">Preparing for battle AKA waking up and getting ready for work</LI>
<li style="margin-left:16px;padding-left: 0px;">Feasting AKA Eating</LI>
<li style="margin-left:16px;padding-left: 0px;">Sexing Up AKA Grooming</LI>
<li style="margin-left:16px;padding-left: 0px;">Returning to Camp AKA Going home</LI>
<li style="margin-left:16px;padding-left: 0px;">Protecting yourself for the future AKA Going to bed</LI></OL></DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/AEB1247B-0D35-4690-8F62-8DD84DA38B45/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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