<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/07c24f77-5622-4713-97ed-9d124e14c6a9/ADF72A61-872B-4DCB-AE10-C6F830BDAFC1/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.imediaconnection.com/content/19579.asp" href="http://www.imediaconnection.com/content/19579.asp" style="font-size: 11px;">www.imediaconnection.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/19579.asp"><STRONG>Underscore Marketing's president explains how targeting smarter and engaging consumers not only will get brands noticed but also can save them money.</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/19579.asp"><P>Sustainability-wise, it's hard for the players in a category to consistently out-shout the competition. If marketing were as simple as that, we'd live in a world where every category was dominated by the number-one player. The costs for broadcast continue to accelerate from a cost-per-point perspective, and thus it's getting less and less efficient year after year to keep a brand's noise levels up. If you're not the top dog in your category, you might not be able to afford sustained levels of broadcast noise -- or at least not at the levels that might make a dent in your better-funded competitor's market share.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/ADF72A61-872B-4DCB-AE10-C6F830BDAFC1/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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