Shock anti-smoking TV ads rescheduled after complaints


	Shock anti-smoking TV ads rescheduled after complaints

easyon

3-30-2007 10:33 AM

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health.tv

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3d8767f6-fec9-4878-9483-2b15a1a2e504/AD6491F8-B72D-4722-BE46-4BB1C03BB1D6/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.channelnewsasia.com/stories/singaporelocalnews/view/267121/1/.html" href="http://www.channelnewsasia.com/stories/singaporelocalnews/view/267121/1/.html" style="font-size: 11px;">www.channelnewsasia.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.channelnewsasia.com/stories/singaporelocalnews/view/267121/1/.html">
The 30-second commercial, which first aired on all the four main language channels last week, is a graphic depiction of a woman afflicted with oral cancer. The camera zooms in on a tight shot of her face with a diseased tongue, decaying teeth and chapped lips riddled with sores.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.channelnewsasia.com/stories/singaporelocalnews/view/267121/1/.html">According to the HPB, since last Tuesday’s launch of the three-month-long Smoking Control Campaign, its toll-free smoking QuitLine (1800-4382000) has seen a five-fold increase in the number of calls.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.channelnewsasia.com/stories/singaporelocalnews/view/267121/1/.html"><DIV>
Housewife Leong Sow Chan was one of the peeved parents. Her nine-year-old daughter was so traumatised by the commercial the first time she saw it that she had a nightmare that night.
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While she still does not think the commercial is in appropriate taste, she admitted that it "definitely turns me and my non-smoking family off. We are so disgusted we either switch channels when the ad comes on, or look away".
</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/AD6491F8-B72D-4722-BE46-4BB1C03BB1D6/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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