Which Metric Do You Measure Success With?

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	Which Metric Do You Measure Success With?

iCoastal Net Designs

6-1-2009 5:53 PM

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tags:

internet marketing, interactive marketing

iCoastal Net Designs says:

Web 2.0 is yesterday. Hello Web 3.0! Get some solid insight on engagement across multiple touchpoints (my how segmented we've become).

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/896bc9d3-71a2-4779-b4d2-6f4d8566913a/ABA504A9-1E35-4E56-8C65-72374333E70E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.imediaconnection.com/summits/coverage/23189.asp" href="http://www.imediaconnection.com/summits/coverage/23189.asp" style="font-size: 11px;">www.imediaconnection.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/summits/coverage/23189.asp"><P>Marketers who are still counting clicks are only measuring a minuscule amount of the true value of their online campaigns. As the web continues its evolution, it's becoming increasingly important for marketers to step back and consider the entire consumer life cycle -- not just the moment at which a person makes a purchase. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/summits/coverage/23189.asp"><li style="margin-left:16px;padding-left: 0px;"><STRONG>Awareness:</STRONG> This often involves display advertising, both online an offline, which helps to build a brand within a consumer's mind.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/summits/coverage/23189.asp"><li style="margin-left:16px;padding-left: 0px;"><STRONG>Consideration:</STRONG> As consumers become more interested in a brand or product, they'll begin to seek out information, perhaps in the form of a microsite.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/summits/coverage/23189.asp"><li style="margin-left:16px;padding-left: 0px;"><STRONG>Evaluation:</STRONG> Consumers want to learn more, which is where search comes into play. </LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/summits/coverage/23189.asp"><li style="margin-left:16px;padding-left: 0px;"><STRONG>Purchase:</STRONG> Consumers make a commitment to their brand or product of choice. </LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/summits/coverage/23189.asp"><li style="margin-left:16px;padding-left: 0px;"><STRONG>Retention:</STRONG> Good experiences with a product or company can lead to brand advocacy by the consumer, which in turn leads back to the beginning of the cycle: awareness. </LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/summits/coverage/23189.asp"><A href="http://www.imediaconnection.com/summits/coverage/23188.asp"><STRONG>Watch Video Interview</STRONG></A> »
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