Is Obama the New Coke?


	Is Obama the New Coke?

billpar

3-14-2009 12:05 AM

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political

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b34d4b10-bd6a-41d1-943f-4fe84aac0148/AB716D5D-AC46-4215-B34A-D779135EF6B1/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://foxforum.blogs.foxnews.com/2009/03/13/tantillo_obama_coke/" href="http://foxforum.blogs.foxnews.com/2009/03/13/tantillo_obama_coke/" style="font-size: 11px;">foxforum.blogs.foxnews.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://foxforum.blogs.foxnews.com/2009/03/13/tantillo_obama_coke/"><H2>
					<A title="Permanent Link: Is Obama the New Coke?" rel="bookmark" href="http://foxforum.blogs.foxnews.com/2009/03/13/tantillo_obama_coke/">Is Obama the New Coke?</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://foxforum.blogs.foxnews.com/2009/03/13/tantillo_obama_coke/"><P><SPAN id="more-8732"></SPAN>In the early  eighties, the cola consumer seemed to want change too, but when they got change,  they didn’t like what they got.  The people drinking Pepsi didn’t start drinking  New Coke. And Coke drinkers stopped drinking the New Coke.  This is the worst  possible marketing outcome for any product or political brand — you end up  pleasing <EM>none</EM> of the people <EM>all</EM> of the time.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://foxforum.blogs.foxnews.com/2009/03/13/tantillo_obama_coke/"><P>The problem  for Brand Obama is that once you become the New Coke, it’s very hard to become  “Classic Coke” again.  Every compromise, every pork-filled, partisan program,  every pro-big government, anti-free market message drives his brand farther and  farther from the Target Market that elected him.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://foxforum.blogs.foxnews.com/2009/03/13/tantillo_obama_coke/">the American  people could be stretched, </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://foxforum.blogs.foxnews.com/2009/03/13/tantillo_obama_coke/">Americans’ fundamental needs and beliefs cannot be forgotten.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://foxforum.blogs.foxnews.com/2009/03/13/tantillo_obama_coke/"><P>But if Brand  Obama doesn’t want to remain the New Coke, he must make some strong statements  that drive home that he is not merely a more of the same liberal Democratic  brand.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/AB716D5D-AC46-4215-B34A-D779135EF6B1/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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