Google's Interactive Barcode


	Google's Interactive Barcode

rj3sp

1-31-2008 12:35 PM

335 views

tags:

advertisisng

rj3sp says:

Google, through AdWords/AdSense has created a new advertising measurement system with a unique method based upon interactive barcodes. If a consumer sees such an ad, they can capture a picture of the barcode, and the system provides a specified page on the mobile Web.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/29947291-1e62-4290-861e-cbfc65ba8bce/AA01F657-2CC4-4EA8-9865-1A1EF37A4F6E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://mashable.com/2008/01/29/google-barcode-ads/" href="http://mashable.com/2008/01/29/google-barcode-ads/" style="font-size: 11px;">mashable.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mashable.com/2008/01/29/google-barcode-ads/"><H2 class="entry-title"><A rel="bookmark" title="Permalink to Interactive Barcodes in Newspaper Ads: The Next Frontier for Google?" href="http://mashable.com/2008/01/29/google-barcode-ads/">Interactive Barcodes in Newspaper Ads: The Next Frontier for Google?</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mashable.com/2008/01/29/google-barcode-ads/"><P>Dan Frommer at Silicon Alley Insider <A href="http://www.alleyinsider.com/2008/01/googles-newspaper-ads-big-hopes-for-small-barcodes-goog.html">alerts us</A> to a new offering from Google: the ability to <A href="http://www.google.com/adwords/printads/ads/barcode/">purchase ads within newspapers</A> that contain a 2D bar code.  If a consumer sees such an ad, they can capture a picture of the barcode, and special software will then de-code it and send them to a specified page on the mobile Web.   Apparently, this advertising format is already gaining popularity in Japan.</P></blockquote><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content7.clipmarks.com/images/clip-icon.gif" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.google.com/adwords/printads/ads/barcode/" href="http://www.google.com/adwords/printads/ads/barcode/" style="font-size: 11px;">www.google.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/adwords/printads/ads/barcode/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.google.com/img/BA7A21E6-F0FA-4A4A-8AD3-6F7F11F301F7" alt="Google Checkout" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/adwords/printads/ads/barcode/"><H1>Print Ads</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/adwords/printads/ads/barcode/"><H2>Print Ads 2D Barcodes</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/adwords/printads/ads/barcode/"><DT>What are 2D barcodes?</DT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/adwords/printads/ads/barcode/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.google.com/img/8CD0D6CE-0C26-4C89-9144-F0997D1D9E53" alt="Print Ads barcode" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/adwords/printads/ads/barcode/"><P>This 2D barcode says "www.google.com" in a format called a QR Code.  Another popular format is called DataMatrix.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/adwords/printads/ads/barcode/"><DT>Can my phone read these codes?</DT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/adwords/printads/ads/barcode/"><DT>Am I sending any personal information when I read the code?</DT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/adwords/printads/ads/barcode/"><DT>Why would newspaper ads include 2D barcodes?</DT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/adwords/printads/ads/barcode/"><DT>How can I add 2D barcodes to my print ads?</DT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/adwords/printads/ads/barcode/"><DT>Selected 2D barcode decoding software</DT></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/AA01F657-2CC4-4EA8-9865-1A1EF37A4F6E/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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