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Empresas procuram espaço para seus produtos no YouTube
le0nard0
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0
4-16-2008 4:09 PM
348 views
tags:
youtube
,
mídia digital
,
marketing
,
web2.0
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/29276f14-a136-45e5-9b9d-959082ca5e0f/A9FC5CF1-30D4-4974-9F61-C781346D9A2B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://wharton.universia.net/index.cfm?fa=viewArticle&id=1502&language=portuguese" href="http://wharton.universia.net/index.cfm?fa=viewArticle&id=1502&language=portuguese" style="font-size: 11px;">wharton.universia.net</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://wharton.universia.net/index.cfm?fa=viewArticle&id=1502&language=portuguese">Empresas procuram espaço para seus produtos no YouTube</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://wharton.universia.net/index.cfm?fa=viewArticle&id=1502&language=portuguese"><SPAN lang="PT-BR">O vídeo de dois minutos, criado por um trio de comediantes profissionais, é um dos 10 semifinalistas de um concurso de esquetes cômicas veiculadas pelo YouTube com patrocínio do Toyota Corolla 2009, cujo lema é: “Viva seu sonho por menos grana”. Se você não vê graça alguma no bardo sentado no banco traseiro do carro, ou se “menos grana” lhe parece uma construção pouco sofisticada, não leve o caso para o lado pessoal: você, provavelmente, não faz parte da clientela que a Toyota quer atingir com sua campanha ambiciosa pelo YouTube.</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://wharton.universia.net/index.cfm?fa=viewArticle&id=1502&language=portuguese"><SPAN lang="PT-BR">Embora Knight e outros representantes da Toyota não revelem de que maneira a campanha do YouTube se encaixa no espectro mais amplo da campanha do Corolla, o <I>Wall Street Journal<SPAN> </SPAN></I> informa que a campanha do YouTube custou a Toyota 4 milhões de dólares e contou com a máxima colaboração do YouTube, Google, Toyota e Saatchi & Saatchi, agência de publicidade de Nova York contratada pela empresa.</SPAN></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A9FC5CF1-30D4-4974-9F61-C781346D9A2B/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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