The Architectural Pitch

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	The Architectural Pitch

baydawg

8-3-2009 9:02 PM

39 views

tags:

architecture, memes, trading cards, ideas, popular culture

baydawg says:

to the common man

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a321d098-7e47-42ba-b426-0d5e4b11b83d/A9D76924-9F93-48D0-9745-1B3155BE5FC0/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://bldgblog.blogspot.com/2009/08/zeppelin-center-island-of-future.html" href="http://bldgblog.blogspot.com/2009/08/zeppelin-center-island-of-future.html" style="font-size: 11px;">bldgblog.blogspot.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bldgblog.blogspot.com/2009/08/zeppelin-center-island-of-future.html">Mitchell has called for Sydney's apparently much-needed second airport to be built out on Cockatoo in the form of a solar-powered zeppelin field. <BR />The style of his pitch, however, was strategically ingenious, well worth both study and emulation elsewhere. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bldgblog.blogspot.com/2009/08/zeppelin-center-island-of-future.html">Mitchell created a series of trading cards, modeled after <A target="_blank" href="http://www.topps.com/">sports cards</A>. <BR />He then sealed, laminated, and stuck the cards inside bags of potato chips, cigarette packs, and boxes of morning cereal. <BR />The idea was thus that people would open up a ba</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bldgblog.blogspot.com/2009/08/zeppelin-center-island-of-future.html">Then just hide those cards inside cereal boxes and wait till the ideas trickle out, burning into the collective cultural consciousness.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bldgblog.blogspot.com/2009/08/zeppelin-center-island-of-future.html">Why <I>not</I> slip these architectural speculations into pop culture at large? Why not bypass clients and experts and just bring your vision to everyone? <BR /><DIV>Isn't that what Hollywood set designers and concept artists have been doing all along? </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bldgblog.blogspot.com/2009/08/zeppelin-center-island-of-future.html">Slip your vision of the future into mass consciousness both slowly and subliminally. <BR />See what happens.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A9D76924-9F93-48D0-9745-1B3155BE5FC0/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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