Yahoo launches customizable ad tool


	Yahoo launches customizable ad tool

hjharris

7-2-2007 9:35 AM

297 views

tags:

social networks, long tail, monetize

hjharris says:

the effect of the long tail - as it advances into personalisation

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/989e76ce-128d-4260-8e52-7d7a23e2ab50/A91BEB10-0C4A-49DD-A3CA-46D6E92CF670/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://news.com.com/2100-1024_3-6194462.html" href="http://news.com.com/2100-1024_3-6194462.html" style="font-size: 11px;">news.com.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.com.com/2100-1024_3-6194462.html">the Web giant launched a new display advertising product called SmartAds, which allows marketers to offer ads that are customized according to the Web surfer's age, gender, location and online activities.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.com.com/2100-1024_3-6194462.html"><P>
"We do behavioral targeting now," she said. "This makes display (advertising) more of a direct-response vehicle than just branding."
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.com.com/2100-1024_3-6194462.html"><P>
Yahoo SmartAds combines Yahoo's demographic, geographic and behavioral-targeting capabilities with a new patent-pending creative ad assembly platform that allows the company's ad system to create customized ads in real time. Yahoo will get different backgrounds, logos and other features from the creative agencies that can be reconfigured with ad copy based on who is seeing the ad and what they are interested in. 
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.com.com/2100-1024_3-6194462.html"><P>
Yahoo's rivals aren't sitting still when it comes to display advertising. Google <A title="Google buys ad firm DoubleClick for $3.1 billion -- Friday, Apr 13, 2007" href="http://news.com.com/Google+buys+ad+firm+DoubleClick+for+3.1+billion/2100-1024_3-6176079.html">is buying online ad company DoubleClick</A> for $3.1 billion, and  Microsoft has agreed to pay <A title="Microsoft to buy Aquantive for $6 billion -- Friday, May 18, 2007" href="http://news.com.com/Microsoft+to+buy+Aquantive+for+6+billion/2100-1030_3-6184778.html">$6 billion for Aquantive</A>. 
</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A91BEB10-0C4A-49DD-A3CA-46D6E92CF670/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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