Majority of Marketers Still in Experimental Phase with Social Media


	Majority of Marketers Still in Experimental Phase with Social Media
fuordigital
11-11-2008 8:06 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/134be34f-8d4e-49a3-9055-71c4edf6e2ad/A90F59D4-89F1-49C4-90D9-54FD92FD248D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/uncategorized/marketers-still-face-steep-web-20-learning-curve-6789/meng-social-media-tools-currently-using-marketing-2008jpg/" href="http://www.marketingcharts.com/uncategorized/marketers-still-face-steep-web-20-learning-curve-6789/meng-social-media-tools-currently-using-marketing-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/uncategorized/marketers-still-face-steep-web-20-learning-curve-6789/meng-social-media-tools-currently-using-marketing-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/uncategorized/marketers-still-face-steep-web-20-learning-curve-6789/">Marketers Still Face Steep Web 2.0 Learning Curve </A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/uncategorized/marketers-still-face-steep-web-20-learning-curve-6789/meng-social-media-tools-currently-using-marketing-2008jpg/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/7534F5D3-45A7-4FB0-8E89-83FD278BB1F0" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/uncategorized/marketers-still-face-steep-web-20-learning-curve-6789/meng-social-media-tools-currently-using-marketing-2008jpg/"><P>The majority of marketing executives are still in the early, experimental phases of using and measuring social media and 80% say that they have not yet fully integrated the core elements of Web 2.0 into their marketing efforts, <A href="http://http://www.mengonline.com/visitors/newsroom/Social_Media_press_release_FINAL11.6.08.pdf">according to</A> a survey from the Marketing Executives Networking Group (MENG). </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/uncategorized/marketers-still-face-steep-web-20-learning-curve-6789/meng-social-media-tools-currently-using-marketing-2008jpg/"><P>Among the social media tools currently being used, social networking sites - such as MySpace and Facebook, blogs and video-sharing sites are cited most often.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/uncategorized/marketers-still-face-steep-web-20-learning-curve-6789/meng-social-media-tools-currently-using-marketing-2008jpg/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.marketingcharts.com/img/06D1D2CC-0102-40CC-83AF-CD5A654B9AC4" alt="meng-social-media-tools-currently-using-marketing-2008.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/uncategorized/marketers-still-face-steep-web-20-learning-curve-6789/meng-social-media-tools-currently-using-marketing-2008jpg/"><P>The survey of MENG members was conducted to gauge the role of social media in today’s marketing practices, and found that nearly 75% of respondents define social media as media that is based on conversations among users.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/uncategorized/marketers-still-face-steep-web-20-learning-curve-6789/meng-social-media-tools-currently-using-marketing-2008jpg/"><P>Among executive-level marketing professionals:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/uncategorized/marketers-still-face-steep-web-20-learning-curve-6789/meng-social-media-tools-currently-using-marketing-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">67% of respondents consider themselves beginners at using social media for marketing purposes.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/uncategorized/marketers-still-face-steep-web-20-learning-curve-6789/meng-social-media-tools-currently-using-marketing-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">More than 87% of respondents are not regularly measuring the ROI of their social media marketing efforts.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A90F59D4-89F1-49C4-90D9-54FD92FD248D/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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