<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b94e8ef2-59d6-40d0-be85-199ea9a62dc6/A8DF67F3-654F-41A1-A796-40694BDBEBDC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://marketingnpv.com/content/value-innovation-finding-right-solution-assess-your-efforts" href="http://marketingnpv.com/content/value-innovation-finding-right-solution-assess-your-efforts" style="font-size: 11px;">marketingnpv.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marketingnpv.com/content/value-innovation-finding-right-solution-assess-your-efforts"><H1>The Value of Innovation: Finding the Right Solution to Assess your Efforts</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marketingnpv.com/content/value-innovation-finding-right-solution-assess-your-efforts"><DIV>Over the past few years, innovation has moved front and center within the marketing strategy landscape. More than ever, CEOs are looking for innovation to play a predominant role in their firms' organic growth strategy. An example of this “innovation as core strategy” perspective is provided by Procter & Gamble Chairman and CEO A.G. Lafley, in <I>The Game Changer</I>: </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marketingnpv.com/content/value-innovation-finding-right-solution-assess-your-efforts"><I>“Every business has some central organizing principle that people use as the basis for making decisions, meeting challenges, and creating opportunities. For P&G, it is innovation … Innovation enables expansion into new categories, allows us to reframe businesses considered mature and transform them into platforms for profitable growth, and creates bridges into adjacent segments …Organic growth is less risky than acquired growth and more highly valued by investors.”</I></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A8DF67F3-654F-41A1-A796-40694BDBEBDC/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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