<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/528fb6f3-7503-4563-8cc3-53ee5b6f7900/A6260535-196C-416B-B274-F0794215B36D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.readwriteweb.com/archives/economic_idiocy_of_blocking_social_media.php" href="http://www.readwriteweb.com/archives/economic_idiocy_of_blocking_social_media.php" style="font-size: 11px;">www.readwriteweb.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/economic_idiocy_of_blocking_social_media.php"><H2> <A title="Link to: The Economic Idiocy of Blocking Social Media Traffic" rel="bookmark" href="http://www.readwriteweb.com/archives/economic_idiocy_of_blocking_social_media.php" class="permalink">The Economic Idiocy of Blocking Social Media Traffic</A> </H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/economic_idiocy_of_blocking_social_media.php"><P><FONT> </FONT>By now most of you have probably seen the site '<A target="_blank" href="http://whydiggisblocked.com/">Why Digg is Blocked<IMG src="http://i.ixnp.com/images/v3.4/t.gif" class="snap_preview_icon" id="snap_com_shot_link_icon" /></A>'. For those that haven't come across it, the site is on a mission to convince webmasters and content producers to reject social media traffic. Here's a look at the incredibly flawed logic the site uses to justify its purpose.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/economic_idiocy_of_blocking_social_media.php"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.readwriteweb.com/img/8BB93FCD-0F81-4E30-BE1C-7396899DB79D" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/economic_idiocy_of_blocking_social_media.php"><H2>1. The Ad-Block Plus Argument</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/economic_idiocy_of_blocking_social_media.php"><H2>2. The Insignificance Argument</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/economic_idiocy_of_blocking_social_media.php"><H2>3. The Low Click Through Rate Argument</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/economic_idiocy_of_blocking_social_media.php"><P>The final argument the site employs is that according to a sitepoint.com survey, <A target="_blank" href="http://www.sitepoint.com/blogs/2007/04/10/digg-users-3-times-less-likely-to-click-ads-than-google-users/">Digg users are 3 times less likely to click on an advertisement<IMG src="http://i.ixnp.com/images/v3.4/t.gif" class="snap_preview_icon" id="snap_com_shot_link_icon" /></A>. What this site and Sitepoint both fail to factor in, is that even in the best case scenario (for search) Digg traffic usually comes in numbers 80-90 times more than <A target="_blank" href="http://www.google.com/">Google<IMG src="http://i.ixnp.com/images/v3.4/t.gif" class="snap_preview_icon" id="snap_com_shot_link_icon" /></A> traffic to the same content. Once you consider those numbers, even at 1/3 the CTR, the total number of clicks you get are still 30 times as many as you would get from Google traffic.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A6260535-196C-416B-B274-F0794215B36D/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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