Godin: using data in PowerPoint

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	Godin: using data in PowerPoint

danielfoster

9-3-2007 1:27 PM

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tags:

powerpoint, information, visualization, how to

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/6c6fc7c1-b41d-481c-91e5-6ae212de892a/A5BAA453-F8D3-475B-94DC-7BDAA8D39D77/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://sethgodin.typepad.com/seths_blog/2007/08/how-to-make-a-p.html" href="http://sethgodin.typepad.com/seths_blog/2007/08/how-to-make-a-p.html" style="font-size: 11px;">sethgodin.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://sethgodin.typepad.com/seths_blog/2007/08/how-to-make-a-p.html"><P>More data does not equal more information.</p> <P>Sooner or later, you're going to be tempted to use actual data in a presentation. Powerpoint makes it easy, and it also tempts you to do it completely wrong. Here are some ideas to help.</p> <P>The first question: <EM>What's the point?</EM></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://sethgodin.typepad.com/seths_blog/2007/08/how-to-make-a-p.html">when dealing with percentages, you need to communicate that getting closer to 100% is incrementally more difficult. In other words, 40% is not twice as good as 20%. It's actually ten times as good if you're talking about some sort of networked device like a fax machine.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://sethgodin.typepad.com/seths_blog/2007/08/how-to-make-a-p.html">Next question: <EM>How do I make it a verb?</EM></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://sethgodin.typepad.com/seths_blog/2007/08/how-to-make-a-p.html"><A href="http://sethgodin.typepad.com/.shared/image.html?/photos/uncategorized/2007/08/30/cellphones002.jpg"><IMG width="250" height="187" border="0" src="http://sethgodin.typepad.com/seths_blog/images/2007/08/30/cellphones002.jpg" title="Cellphones002" alt="Cellphones002" /></A>
 PowerPoint isn't a printout. It's a presentation. As a result, you get to create action. Instead of just showing the slide I just showed you, I'd show this slide instead. Why? Because I want to set the baseline.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://sethgodin.typepad.com/seths_blog/2007/08/how-to-make-a-p.html">You can also aggregate data. In fact, you're expected to. Pie charts are a great example of how people go wrong.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A5BAA453-F8D3-475B-94DC-7BDAA8D39D77/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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