Four Way test - Best time to send your email campaign


	Four Way test - Best time to send your email campaign

lizanelson08

10-23-2009 7:58 AM

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tags:

oracle b2b campaigns, oracle application users list, oracle direct marketing list, oracle direct mailing list, oracle leads

lizanelson08 says:

Is every day the best day to send targeted e-mail campaigns? Probably “No” or will a hit-and-run try based on your intuition about markets help with quality response. Since there are different view on this topic, let's get to hear

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/ef091b52-5813-4851-a6f7-c58ac8d509ab/A555F6AD-1A15-42CE-85ED-F4DE2C301317/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://oracleapplicationdecisionmakerslist.blogspot.com/2009/03/four-ways-to-find-best-time-to-send.html" href="http://oracleapplicationdecisionmakerslist.blogspot.com/2009/03/four-ways-to-find-best-time-to-send.html" style="font-size: 11px;">oracleapplicationdecisionmakerslist.blogspot.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://oracleapplicationdecisionmakerslist.blogspot.com/2009/03/four-ways-to-find-best-time-to-send.html"><SPAN>1.At the time of subscription,  ask your recipients to give inputs on the <SPAN>time preferences</SPAN>. Provide  option for the subscribers to select the number of times they would like to hear from you.</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://oracleapplicationdecisionmakerslist.blogspot.com/2009/03/four-ways-to-find-best-time-to-send.html"><SPAN>2.Segment your users based on the time zones. Example, Keep <SPAN>separate silos</SPAN> for West Coasters, East Coasters. With a sorted list, you can send targeted e-mail in the receptive time.</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://oracleapplicationdecisionmakerslist.blogspot.com/2009/03/four-ways-to-find-best-time-to-send.html"><SPAN>3.Check the <SPAN>analytics </SPAN>of your website and find the time when you've the most number of visitors. This gives a direct insight about your target audience and use this data to send your promotions to the subscribers. </SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://oracleapplicationdecisionmakerslist.blogspot.com/2009/03/four-ways-to-find-best-time-to-send.html"><DIV>4.Test your e-mail promotion to a small portion of your users. Send the campaign at different day and time and <SPAN>measure the best open and click rate</SPAN>. Moreover, you can conduct a small survey on the tastes and preferences of your subscribers. This keeps you updated with the changing expectation of your target audience.</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A555F6AD-1A15-42CE-85ED-F4DE2C301317/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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