Mobile marketing and ads to reach $3 bln in 2007


	Mobile marketing and ads to reach $3 bln in 2007

fuordigital

7-11-2007 9:20 PM

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tags:

mobile phone marketing, mobile ad spending

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/90d158e6-5dae-433a-879a-7c70d8a684ab/A538E705-8A09-4B96-A34C-6AA8E456DA20/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.zdnet.com/ITFacts/?p=12696" href="http://blogs.zdnet.com/ITFacts/?p=12696" style="font-size: 11px;">blogs.zdnet.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.zdnet.com/ITFacts/?p=12696"><H4><A title="Permanent Link to Mobile marketing and ads to reach $3 bln in 2007" rel="bookmark" href="http://blogs.zdnet.com/ITFacts/?p=12696">Mobile marketing and ads to reach $3 bln in 2007</A></H4></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.zdnet.com/ITFacts/?p=12696"><P>The world market for mobile marketing and advertising is expected to be worth about $3 bln by the end of 2007, <A href="http://www.abiresearch.com/products/market_research/Mobile_Marketing_and_Advertising">according to ABI Research</A>. By 2011, the value of this market will reach $19 bln, including mobile search and video advertising. ABI Research also expects some of the highest levels of spending to come in the broadcast mobile video space. By 2011, it will surpass SMS as a source of mobile marketing spending, due in part to mobile broadcast networks’ presence in all major markets. In 2011, ABI Research expects spending for broadcast mobile video advertising alone to reach $9 bln.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A538E705-8A09-4B96-A34C-6AA8E456DA20/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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