The more I thought about it, the grander it seemed. The next morning, I sent out 10 CVs. One ended up in the hands of the founding partner of a small and enlightened consultancy firm based in New York. I landed the job by providing a credible response to this question: How many pubs are there in Great Britain? The purpose of that question, I realised after the interview, was to see how easily I could talk about a subject of which I knew almost nothing, on the basis of facts that were almost entirely fictional. It was an excellent introduction to management consulting.