A New Kind of Indian Call Center


	A New Kind of Indian Call Center

Rebecca Ruiz

1-5-2009 5:25 PM

933 views

Rebecca Ruiz says:

Call centers in India usually field inquiries about bank statements and computer problems, but a new center is answering taboo questions about contraception and reproductive health.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/155a6504-dd5d-4f94-ad37-254bdcc2cf26/A39C7E65-00DA-4EAE-97FA-DCAE51520933/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.washingtonpost.com/wp-dyn/content/article/2009/01/04/AR2009010401502.html" href="http://www.washingtonpost.com/wp-dyn/content/article/2009/01/04/AR2009010401502.html" style="font-size: 11px;">www.washingtonpost.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.washingtonpost.com/wp-dyn/content/article/2009/01/04/AR2009010401502.html">The phone rang at a call center in New Delhi one recent afternoon. When an agent picked up the receiver, a young woman whispered hesitantly.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.washingtonpost.com/wp-dyn/content/article/2009/01/04/AR2009010401502.html">She was newly married. She said her mother-in-law wanted her to have a child right away, but she was not ready to. She asked, 'Is there some contraception that I can use secretly and nobody else will get to know in the family?' "
</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.washingtonpost.com/wp-dyn/content/article/2009/01/04/AR2009010401502.html">Payalkumari has taken hundreds of such calls since June, when <A target="" href="http://www.washingtonpost.com/wp-srv/world/countries/india.html?nav=el">India's</A> government-sponsored National Population Stabilization Fund opened a call center to provide reliable information about such socially taboo subjects as family planning, contraception and reproductive health -- the first service of its kind in the country.
</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.washingtonpost.com/wp-dyn/content/article/2009/01/04/AR2009010401502.html">The National Population Stabilization Fund seeks to pare down the growth to sustainable levels by means of contraception and reproductive and child health care.
</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.washingtonpost.com/wp-dyn/content/article/2009/01/04/AR2009010401502.html">Many calls are from hinterlands underserved by health-care and social workers.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A39C7E65-00DA-4EAE-97FA-DCAE51520933/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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