The article is about how a new form of dance has emerged in Paris. It is a kind of mix of hip hop dancing with other styles. What amuses me is the very last line of the article where the club owner says he is looking to trademark the compilations. He says music compilations but seems to leave it open that he will want to trademark the name of the dance and possibly the moves themselves. Yet another example of a greedy businessman looking to cash in on what is, for the time being, a fun fad.