Bands as Brands | New Deals for New Times


	Bands as Brands \| New Deals for New Times

trendagitator

11-11-2007 12:16 PM

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tags:

branding, music

trendagitator says:

In an era of slipping record sales, free downloads and escalating tour costs, bands now have a new brand building strategy. Much like licensing deals used by big brands, these new 360 contracts earn bands a greater share of royalties on the back end - future sales, promotional merchandise, ringtones and VIP concert packages.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c78a1162-496b-458f-af62-d743801ff1e0/A27D7D5E-7E10-45E6-AA31-D8B43121FA0A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2007/11/11/arts/music/11leed.html?_r=1&th&emc=th&oref=slogin" href="http://www.nytimes.com/2007/11/11/arts/music/11leed.html?_r=1&th&emc=th&oref=slogin" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/11/11/arts/music/11leed.html?_r=1&th&emc=th&oref=slogin"><P>Though its success is in large part due to smart pop songwriting and a fashion-forward frontwoman, music executives and talent managers also cite Paramore as a promising example of a rising new model for developing talent,  one in which artists share not just revenue from their album sales but concert, merchandise and other earnings with their label in exchange for more comprehensive career support. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/11/11/arts/music/11leed.html?_r=1&th&emc=th&oref=slogin"><P>Commonly known as “multiple rights” or “360” deals, the new pacts emerged in an early iteration with the deal that Robbie Williams, the British pop singer signed with EMI in 2002. They are now used by all the major record labels and even a few independents. <A title="More articles about Madonna." href="http://topics.nytimes.com/top/reference/timestopics/people/m/_madonna/index.html?inline=nyt-per">Madonna</A> has been the most prominent artist to sign on (her recent $120 million deal with the concert promoter Live Nation allows it to share in her future earnings), but the majority of these new deals are made with unknown acts. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/11/11/arts/music/11leed.html?_r=1&th&emc=th&oref=slogin"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.nytimes.com/img/FA7A16C9-0956-4CD6-9AF9-E1B5AAB6CB63" alt="" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A27D7D5E-7E10-45E6-AA31-D8B43121FA0A/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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