Inside Story: How adland sells


	Inside Story: How adland sells

Lifes First Beat

2-19-2008 7:47 AM

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Lifes First Beat says:

Feature article on a number of different Ad selling agents....here is just a sample

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/73deeec7-956d-4908-8a7b-acb3e4277219/A23DAC6C-393A-4FAC-8F3F-37ECED982D6A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.independent.co.uk/news/media/inside-story-how-adland-sells-780662.html" href="http://www.independent.co.uk/news/media/inside-story-how-adland-sells-780662.html" style="font-size: 11px;">www.independent.co.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.independent.co.uk/news/media/inside-story-how-adland-sells-780662.html">They are paid to sell others' brands, but how do ad agencies sell themselves?</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.independent.co.uk/news/media/inside-story-how-adland-sells-780662.html"><P><B>Leo Burnett </B></P><P>Slogan: 'Creating ideas and building brands that truly matter to people'</P><P>Top clients: McDonald's, Kellogg's, Daz, the Learning & Skills Council, Think! (road safety campaign)</P><P>They say: "We help our clients to create well-loved brands that have a genuine role in people's lives. Our approach is driven by the belief that creativity can profoundly affect human behaviour, and that marketing communications, at its most effective, is a two-way conversation between the brand and the individual."</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.independent.co.uk/news/media/inside-story-how-adland-sells-780662.html"><P><B>M&CSAATCHI </B></P><P>Slogan: 'Brutal simplicity of thought'</P><P>Top clients: Heinz, Porsche, GlaxoSmithKline, Halfords, RBS Group</P><P>They say: "The slogan comes from the idea that it's easier to complicate than simplify. Simple messages enter the brain quicker and stay there longer, so brutal simplicity of thought is therefore a painful necessity."</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A23DAC6C-393A-4FAC-8F3F-37ECED982D6A/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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