Under 60 Character Email Subject Lines Increases Open Rate


	Under 60 Character Email Subject Lines Increases Open Rate

fuordigital

9-3-2008 11:08 AM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/537d1dbf-d5f1-49fd-a84f-d11ce6b3f9b7/A1D7C5A6-2AC3-4AC3-AB4C-3243D1911C7F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.mediapost.com/blogs/research_brief/?p=1784" href="http://www.mediapost.com/blogs/research_brief/?p=1784" style="font-size: 11px;">www.mediapost.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/blogs/research_brief/?p=1784"><P><B>Under 60 Character Email Subject Lines Increases Open Rate </B>
</P><P>According to eROI's latest email marketing survey, The Elements of Email, email marketers are missing opportunities to increase their deliverability, opens, clicks and conversions. The study examines several elements of an Email, recommending that readers test their positions to compare to prevailing practices. </p> <P> 50% of the respondents say they use the company name as the best "from" name choice, while a third say it's based on the campaign. Responses are based on the question: How do you address your "from" line?</p> <UL>
<li style="margin-left:16px;padding-left: 0px;">The      Company… 50.89%</LI>
<li style="margin-left:16px;padding-left: 0px;">Depends      on the Campaign… 31.95%</LI>
<li style="margin-left:16px;padding-left: 0px;">Individual…      17.16%</LI></UL></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A1D7C5A6-2AC3-4AC3-AB4C-3243D1911C7F/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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