Be real. Be fun. Be wrong. Experiments and observations in social marketing


	Be real. Be fun. Be wrong. Experiments and observations in social marketing

Lexica

7-23-2008 4:21 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/38fe2192-28d3-4757-b52f-1c81e378a6bd/A130E430-EDD3-40BE-81A4-5A22A6599B31/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.berealbefunbewrong.com/" href="http://www.berealbefunbewrong.com/" style="font-size: 11px;">www.berealbefunbewrong.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.berealbefunbewrong.com/"><H1><A href="http://www.berealbefunbewrong.com">Be real. Be fun. Be wrong.</A></H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.berealbefunbewrong.com/"><H3>Experiments and observations in social marketing</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.berealbefunbewrong.com/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.berealbefunbewrong.com/img/E6123D1C-05DB-4019-B2AC-71EDD1523C7B" alt="Be real. Be fun. Be wrong. header image 1" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.berealbefunbewrong.com/"><LI class="widget widget_categories" id="categories-134839721"><H2 class="widgettitle">Categories</H2>
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			<LI class="cat-item cat-item-3"><A title="View all posts filed under brand strategy" href="http://www.berealbefunbewrong.com/?cat=3">brand strategy</A>
</LI>
	<LI class="cat-item cat-item-8"><A title="View all posts filed under crowdsourcing" href="http://www.berealbefunbewrong.com/?cat=8">crowdsourcing</A>
</LI>
	<LI class="cat-item cat-item-10"><A title="View all posts filed under customization" href="http://www.berealbefunbewrong.com/?cat=10">customization</A>
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	<LI class="cat-item cat-item-4"><A title="View all posts filed under labels" href="http://www.berealbefunbewrong.com/?cat=4">labels</A>
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	<LI class="cat-item cat-item-9"><A title="View all posts filed under my efforts" href="http://www.berealbefunbewrong.com/?cat=9">my efforts</A>
</LI>
	<LI class="cat-item cat-item-6"><A title="View all posts filed under social media tools" href="http://www.berealbefunbewrong.com/?cat=6">social media tools</A>
</LI>
	<LI class="cat-item cat-item-1"><A title="View all posts filed under Uncategorized" href="http://www.berealbefunbewrong.com/?cat=1">Uncategorized</A>
</LI>
		</UL>
</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.berealbefunbewrong.com/"><LI class="widget widget_flickrRSS" id="flickrrss"><H2 class="widgettitle">L33t Packaging & Labels</H2>
<A title="As good as Method.?." href="http://www.flickr.com/photos/pattiroll/2678765048/in/set-72157604363453508/"><IMG alt="As good as Method.?." src="http://farm4.static.flickr.com/3103/2678765048_13833801de_s.jpg" /></A><A title="Wine Can" href="http://www.flickr.com/photos/pattiroll/2677947099/in/set-72157604363453508/"><IMG alt="Wine Can" src="http://farm4.static.flickr.com/3231/2677947099_8a517c8dcc_s.jpg" /></A><A title="Wine Can" href="http://www.flickr.com/photos/pattiroll/2678764974/in/set-72157604363453508/"><IMG alt="Wine Can" src="http://farm4.static.flickr.com/3218/2678764974_2c48b0056d_s.jpg" /></A></LI></blockquote><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content8.clipmarks.com/images/clip-icon.gif" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.berealbefunbewrong.com/?p=28" href="http://www.berealbefunbewrong.com/?p=28" style="font-size: 11px;">www.berealbefunbewrong.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.berealbefunbewrong.com/?p=28"><H2><A title="Permanent Link to Packaging reuse, my way" rel="bookmark" href="http://www.berealbefunbewrong.com/?p=28">Packaging reuse, my way</A></H2></blockquote><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content9.clipmarks.com/images/clip-icon.gif" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.berealbefunbewrong.com/" href="http://www.berealbefunbewrong.com/" style="font-size: 11px;">www.berealbefunbewrong.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.berealbefunbewrong.com/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.berealbefunbewrong.com/img/51614876-129B-404B-B107-FE6BD281CCA7" alt="ce n’est pas un sac" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.berealbefunbewrong.com/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.berealbefunbewrong.com/img/5EB9BB6A-4805-477E-B1EC-9D96C26D193D" alt="The Timbuk2's have arrived" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.berealbefunbewrong.com/"><P>Timbuk2 ships the vast majority of their direct to consumer orders in plastic bags. The bags themselves have <EM>some</EM> post consumer recycle material but it’s still packaging that would normally head straight to the landfill.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.berealbefunbewrong.com/"><P>At Timbuk2, I was constantly brainstorming ways that packaging could evolve in it’s reused to something different entirely. My greatest success was the idea to print a bicycle map onto the plastic shipping bag to create a waterproof bike map.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.berealbefunbewrong.com/">We focused on San Francisco bike maps first and initially paid for licensing</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.berealbefunbewrong.com/">By the time our second run of shipping bags was due we had developed our very own San Francisco and Chicago bicycle map</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.berealbefunbewrong.com/">able to add points of interest and pub recommendations from our staff, local retailers, and friends</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A130E430-EDD3-40BE-81A4-5A22A6599B31/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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