Perfume in China | Clipmarks


	Perfume in China

bkuba

7-17-2008 11:14 AM

281 views

tags:

china, brands, perfume, marketing

bkuba says:

The development of the Chinese perfume market and the involvement of Western brands and fragrance manufacturers/suppliers

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/eae75ca2-6104-4ce4-8395-d55d819e7548/A03A26B8-587A-41E9-94D0-313D49C86CA9/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2008/05/10/business/worldbusiness/10perfume.html?scp=2&sq=Chandler+Burr&st=nyt" href="http://www.nytimes.com/2008/05/10/business/worldbusiness/10perfume.html?scp=2&sq=Chandler+Burr&st=nyt" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/05/10/business/worldbusiness/10perfume.html?scp=2&sq=Chandler+Burr&st=nyt"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.nytimes.com/img/1DC6B81E-CD78-4500-B0E8-03D7590E1109" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/05/10/business/worldbusiness/10perfume.html?scp=2&sq=Chandler+Burr&st=nyt"><NYT_HEADLINE type=" " version="1.0">
Fragrance Market Is Establishing a Foothold in China
</NYT_HEADLINE></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/05/10/business/worldbusiness/10perfume.html?scp=2&sq=Chandler+Burr&st=nyt"><P> As Mr. Wohmann put it, “So 20 percent of the world’s population has only 1 percent of the global fine fragrance market.” </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/05/10/business/worldbusiness/10perfume.html?scp=2&sq=Chandler+Burr&st=nyt">“One bottle of Chanel perfume will cost almost a half month pay for a fresh-out-of-college student.”</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/05/10/business/worldbusiness/10perfume.html?scp=2&sq=Chandler+Burr&st=nyt"><P>Mr. Jin says there are a just a few local perfume brands. Pearlscent, the sister company of Mr. Jin’s company, based in Guangzhou, is one. “The fragrance concentrates are mainly created by our customers in the U.S. or France and imported from the U.S.A. or Europe.” They are then mixed with alcohol, bottled and sold in China. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/05/10/business/worldbusiness/10perfume.html?scp=2&sq=Chandler+Burr&st=nyt"><P>One of China’s hottest sellers is a nonessential Western luxury product that the Chinese have historically never bought and that  has virtually no Chinese cultural roots:  perfume. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/05/10/business/worldbusiness/10perfume.html?scp=2&sq=Chandler+Burr&st=nyt">“China is about brand, brand, brand,” Mr. de Chaudenay said.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A03A26B8-587A-41E9-94D0-313D49C86CA9/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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