Forrester report - exec summary - User-generated content (UGC)


	Forrester report - exec summary - User-generated content (UGC)

hjharris

5-7-2007 2:58 AM

165 views

tags:

user-generated content, ugc

Add a Comment

Login to Comment. Not a member yet? Sign up

View the Top Clips from May 7, 2007

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/4c39f7e4-270a-405b-928e-c02f26b854d0/9F1CC5E6-4EE6-49A5-9E55-5D6B27616DCD/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.forrester.com/Research/Document/Excerpt/0,7211,40753,00.html" href="http://www.forrester.com/Research/Document/Excerpt/0,7211,40753,00.html" style="font-size: 11px;">www.forrester.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.forrester.com/Research/Document/Excerpt/0,7211,40753,00.html"><SPAN class="research_title">Leveraging User-Generated Content</SPAN>
<SPAN class="research_info">Marketers Must Find Ways To Let Customers Help Drive The Brand</SPAN>
<SPAN class="body_text">by 
<A href="http://www.forrester.com/ER/Research/List/Analyst/Personal/0,2237,1128,00.html">Brian Haven</A>
<BR /><SPAN class="research_coauthor">with 
	 <A href="http://www.forrester.com/ER/Research/List/Analyst/Personal/0,2237,336,00.html">Charlene Li</A>, Tenley McHarg </SPAN>
</SPAN>
<TABLE cellspacing="0" cellpadding="0" border="0" valign="top" summary="This table presents executive summary of this document and is for layout purposes only"><TBODY><TR><TD class="research_summary"><SPAN class="excerpt_research">This is a document excerpt</SPAN>EXECUTIVE SUMMARY</TD></TR><TR><TD class="body_text">User-generated content (UGC) is a hot topic in the press. With more than one-quarter of online consumers submitting a rating or review of a product or service or contributing to a discussion board, the fact that consumers are turning to each other is not just a fad any more. A few forward-thinking brands are beginning to use UGC to engage with customers. To overcome initial fears, companies need to realize that successfully opening up to customers isn't that different from the risks associated with doing business every day. To determine the appropriate UGC strategy, companies must observe where UGC about their brands lives today, continually track conversations in UGC, and participate in existing communities before deciding if this is an activity that they should enable on their own sites.</TD></TR></TBODY></TABLE></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/9F1CC5E6-4EE6-49A5-9E55-5D6B27616DCD/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Blog; Copyright; Privacy; EULA

Search Options

Related Clips

More clips from hjharris

Today's Top Clips