"If you're gonna go, go with a smile!" Jack Nicholson as the Joker in "Batman"

Just goes to show. You never know where death will come from. The old "quit smoking, get hit by a Marlboro truck". Which is why I pretty much, within reason, believe in living in the moment and not worry too much whether I'm eating too much chocolate or smoking too many cigarettes, eating too much greasy food.....ad infinitum. No one has any idea how long their life can be prolonged by the habit of denying pleasurable things. One thing that can be almost guaranteed though, is that if a person can see their death coming, they would want to stop time and have one last chance to enjoy some of the pleasures that they had denied themselves for so long.

It's someone's last chance to get publicity.