Data hygine – Get best results from targeted marketing


	Data hygine – Get best results from targeted marketing

clive Thurston

11-12-2009 6:06 AM

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tags:

dynamic address standardization, data hygiene data enhancement, international address standardization, data

clive Thurston says:

How can you say for sure that your marketing data is efficient for targeted biz marketing? Most often biz data contain too many inconsistencies and duplicate entries. In such case you need thorough data hygiene process.As part of the data hygiene setup process, Data Check central passes your data thorough our automated proprietary email hygiene tool. The following process happens

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/24d1ca43-f345-4b54-83a4-6a7534f1f645/9EF3CD7F-AA80-40FA-A6A7-75B7418DF840/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://datacheckcentral.blogspot.com/2009/10/data-hygine.html" href="http://datacheckcentral.blogspot.com/2009/10/data-hygine.html" style="font-size: 11px;">datacheckcentral.blogspot.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://datacheckcentral.blogspot.com/2009/10/data-hygine.html"><P><SPAN><DIV><SPAN>Improving customer data quality through data validation/cleansing results in exceptional customer service</SPAN></DIV><BR />Accurate customer record is the cornerstone of successful database marketing. Data as the core pivot, organization must ensure accurate data to communicate effectively with customers, and to develop single view of the customer. But most firms hardly go beyond the cursory look at their data. Such loopsided data mangement policies results in un-productive use of business budget and result in lack lusture ROI from database marketing.<BR /></SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://datacheckcentral.blogspot.com/2009/10/data-hygine.html"><DIV>What steps are you taking to maintain healthy customer database?</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://datacheckcentral.blogspot.com/2009/10/data-hygine.html"><DIV>Let's go and understand how Data Check Central takes care of your data through <A href="http://datacheckcentral.blogspot.com/2009/10/effective-constituent-management.html">data hygiene process</A>.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://datacheckcentral.blogspot.com/2009/10/data-hygine.html"><B>Data Hygiene</B></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://datacheckcentral.blogspot.com/2009/10/data-hygine.html"><SPAN>As part of the data hygiene setup process, Data Check central passes your data thorough our automated <U>proprietary email hygiene tool</U>. The following process happens<BR /></SPAN></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/9EF3CD7F-AA80-40FA-A6A7-75B7418DF840/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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