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Branding Your Growing Company
nebby12
follow
0
3-13-2008 9:58 AM
95 views
tags:
branding your growing company
,
company branding
nebby12
says:
I had never realized how branding works and why it's important- now that I do, I had better start working on it.
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/bc599512-e461-4a1d-b8c1-c431b363a66b/9E905D6D-7CBF-4749-AB53-833F78C01161/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.squidoo.com/brandingyourgrowingcompany" href="http://www.squidoo.com/brandingyourgrowingcompany" style="font-size: 11px;">www.squidoo.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.squidoo.com/brandingyourgrowingcompany"><P class="introLg">Your company's brand is not only the image that your marketing communications portray. Especially in the Internet age, your brand is defined by all that your audience perceives and believes about you. They decide whether to buy from you (or from your competitor) based on these perceptions and beliefs. As such, your brand can be your company's most valuable asset--or its biggest weakness.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.squidoo.com/brandingyourgrowingcompany"><H2 class="module_title">Many Factors Affect Your Brand--Think Beyond Your Marketing Communications </H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.squidoo.com/brandingyourgrowingcompany"><DIV> <IMG class="write_image" src="http://ec2-67-202-35-255.compute-1.amazonaws.com/resize.php?1204965777&filename=http://s3.amazonaws.com/squidoo_images/draft_lens1864949module8349033photo_Bright_Bulb.jpg1204964053" id="moduleImage8349033" />Branding is not a high priority for most owners of growing companies (and especially for entrepreneurs, as Martin Jelsema explains at <A target="_blank" href="http://thebrandingblog.com/branding/brand-smart-from-the-start/"> The Branding Blog</A>). That's understandable, given the many urgent demands these owners face each day: tracking cash flow, managing staff, making new sales, keeping existing customers happy, and much more.</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/9E905D6D-7CBF-4749-AB53-833F78C01161/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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