Apple iPhone Price Cut: 10 Reasons Why They Did It

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	Apple iPhone Price Cut: 10 Reasons Why They Did It

Jdfodio

9-6-2007 6:26 PM

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technology, gadgets, iphone, apple

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b0a92e69-6bae-42c5-aaf7-f4b6f8f6880e/9D882145-F8F5-43D8-AF61-C4E865592B86/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.business2.com/apple/2007/09/iphone-price-cu.html" href="http://blogs.business2.com/apple/2007/09/iphone-price-cu.html" style="font-size: 11px;">blogs.business2.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.business2.com/apple/2007/09/iphone-price-cu.html">
Yesterday's iPhone <A href="http://www.usatoday.com/tech/products/2007-09-05-jobs-qanda_N.htm">price cut </A>-- from $599 to $399, 68 days after product launch -- came sooner and was deeper than anyone expected. Why did Steve Jobs do it?</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.business2.com/apple/2007/09/iphone-price-cu.html">"We want to make iPhone even more affordable for even more people," was the reason he gave. "We want to put iPhones in a lot of stockings this holiday season."</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.business2.com/apple/2007/09/iphone-price-cu.html">But is that the whole story?</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.business2.com/apple/2007/09/iphone-price-cu.html">at least 10 other possibilities</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.business2.com/apple/2007/09/iphone-price-cu.html">1. Sales are slowing, and a price drop will re-invigorate them.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.business2.com/apple/2007/09/iphone-price-cu.html">2. Other smartphones are entering the market and a $399 price tag kicks those where it hurts.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.business2.com/apple/2007/09/iphone-price-cu.html">3. iPhone is a classic platinum turkey -- a high-end phone that sells a million units rapidly but then quickly loses momentum. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.business2.com/apple/2007/09/iphone-price-cu.html">4. The new iPod touch was likely to undermine iPhone sales.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.business2.com/apple/2007/09/iphone-price-cu.html">5. Apple early adopters would have paid any price. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.business2.com/apple/2007/09/iphone-price-cu.html">8. Apple promised AT&T the price cut if they could offer the iPod touch this holiday season.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.business2.com/apple/2007/09/iphone-price-cu.html">10. Clearing out inventory to make way for a 3G iPhone ASAP.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/9D882145-F8F5-43D8-AF61-C4E865592B86/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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