Murdoch to charge for all online content - #news #web #price #strategy


	Murdoch to charge for all online content - #news #web #price #strategy

JICWyllie

8-6-2009 6:50 AM

94 views

tags:

1-price, 1-strategy, 2-consequences, 2-increase, 3-advocated, 4-intl

JICWyllie says:

If Murdoch and the other media call pull the charging strategy off, it will increase the value of clips and news blogs.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/5194c854-15d9-48ed-b9f1-1b6f8385754c/9CF52B02-F8CC-4B7D-9A5B-8A6040999CCC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.ft.com/cms/s/0/b103cb1a-81f9-11de-9c5e-00144feabdc0.html" href="http://www.ft.com/cms/s/0/b103cb1a-81f9-11de-9c5e-00144feabdc0.html" style="font-size: 11px;">www.ft.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ft.com/cms/s/0/b103cb1a-81f9-11de-9c5e-00144feabdc0.html"><P>Rupert Murdoch has vowed to charge for all the online content of his newspapers and television news channels, going well beyond his <A href="http://www.ft.com/cms/s/0/5a604ef6-3a95-11de-8a2d-00144feabdc0.html" class="bodystrong">prediction in May </A>that the company would test pay models on one of its stronger papers within the year.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ft.com/cms/s/0/b103cb1a-81f9-11de-9c5e-00144feabdc0.html"><P>The sweeping decision by the owner of titles including The News of the World and The Australian to abandon the practice of giving away news in exchange for attracting a large audience for advertisers could embolden other publishers warily examining paid content models. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ft.com/cms/s/0/b103cb1a-81f9-11de-9c5e-00144feabdc0.html"><P>“We intend to charge for all our news websites,” Mr Murdoch said.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ft.com/cms/s/0/b103cb1a-81f9-11de-9c5e-00144feabdc0.html"><P>“If we’re successful, we’ll be followed by all media,” he added, predicting “significant revenues” from charging for differentiated news online.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ft.com/cms/s/0/b103cb1a-81f9-11de-9c5e-00144feabdc0.html"><P>He warned that “the big competition will be coming from the BBC,” which offers online news for free, but said: “Our policy is to win.”</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/9CF52B02-F8CC-4B7D-9A5B-8A6040999CCC/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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