What Bloggers Want from PR Pros -- Part 1


	What Bloggers Want from PR Pros -- Part 1

kenekaplan

10-25-2007 12:34 AM

183 views

tags:

pr, blogger, marshall kirkpatrick, lessons

kenekaplan says:

Here's what Marshall Kirkpatrick wants -- as it appears in this post on his personal blog http://marshallk.com/5-pr-pitches-the-good-and-bad.

Marshall writes for Read/WriteWeb

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/deba8edc-6d6e-4397-9116-38035b13dccf/9C610258-A8FA-4FBE-9C42-BCFF386DE96C/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://marshallk.com/5-pr-pitches-the-good-and-bad" href="http://marshallk.com/5-pr-pitches-the-good-and-bad" style="font-size: 11px;">marshallk.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marshallk.com/5-pr-pitches-the-good-and-bad"><P>Even if this was right up my alley, here's what I want.  I want details first, preferably with pre-announcement access to the software if possible.  Then I want a company representative who is capable of answering my questions to be easily available to me. I love it when all of that happens. If you send out a release with no embargo then I want as a blogger to be able to contact you by phone or IM at a moment's notice to get answers to my questions. Other bloggers are going to regurgitate your press release in minutes, I want meat to write a real review with and I want it fast. If there is an embargo then just let me contact you on a reasonable time frame leading up to and shortly after that embargo.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/9C610258-A8FA-4FBE-9C42-BCFF386DE96C/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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