China's Targeting University Alumni

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	China's Targeting University Alumni

Hana Alberts

6-11-2008 1:04 PM

1013 views

Hana Alberts says:

A really fascinating piece about how top Chinese universities are trying to grow a culture of donation along their alumni so that they can raise funds and beef up their resources.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/2b9942f7-56cc-4484-895e-129c2b1ffe85/9C5D2404-40E1-47E6-90BA-2F685537509E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.forbes.com/opinions/2008/06/10/shanghai-university-fundraise-oped-cx_tw_0610china.html" href="http://www.forbes.com/opinions/2008/06/10/shanghai-university-fundraise-oped-cx_tw_0610china.html" style="font-size: 11px;">www.forbes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.forbes.com/opinions/2008/06/10/shanghai-university-fundraise-oped-cx_tw_0610china.html"><B>China's Elite Eye Alumni Wallets</B></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.forbes.com/opinions/2008/06/10/shanghai-university-fundraise-oped-cx_tw_0610china.html">Since Chinese universities receive the bulk of their funding from tuition and the government--income sources that remain flat from year to year--they must turn elsewhere for the extra cash. So the elite ones are now focused on developing the kind of powerful private fund-raising machines that have made top U.S. universities so rich.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.forbes.com/opinions/2008/06/10/shanghai-university-fundraise-oped-cx_tw_0610china.html"><P>Fresh from visits to eight American universities, including Berkeley, Liu is part of a flood of Chinese university officials eager to learn from successful fund-raising models there. As a vice president of Fudan's education foundation, which will rake in over $16 million in gifts by the end of the month, after operating less than a year, Liu is working to foster a heretofore nonexistent "donation culture" among Chinese university graduates, many of whom are increasingly affluent as a result of their country's economic growth. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/9C5D2404-40E1-47E6-90BA-2F685537509E/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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