<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/47647ab9-7497-4e42-8f74-77a19ef1ad90/9B51D623-947B-4320-84D9-10CC15865311/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.qualitative-research.net/fqs-texte/2-00/2-00mayring-e.htm" href="http://www.qualitative-research.net/fqs-texte/2-00/2-00mayring-e.htm" style="font-size: 11px;">www.qualitative-research.net</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.qualitative-research.net/fqs-texte/2-00/2-00mayring-e.htm">Klaus BECK and Gerhard VOWE (1995) have analyzed 25 media products (newspapers, journals, radio transmissions) concerning new multimedia approaches. With a combination of inductive and deductive qualitative content analysis they found patterns of argumentation like: euphoria about multimedia; economic optimism; political critic; apocalyptic predictions. [22]</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.qualitative-research.net/fqs-texte/2-00/2-00mayring-e.htm">Working with qualitative content analysis two computer programs had especially proved it's worth, ATLAS/ti and winMAX, which both are available in free demo-versions (<A target="_blank" href="http://www.atlasti.de/">http://www.atlasti.de</A> and <A target="_blank" href="http://www.winmax.de/">http://www.winmax.de</A>). [19]</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.qualitative-research.net/fqs-texte/2-00/2-00mayring-e.htm">Basic Ideas of Content Analysis</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.qualitative-research.net/fqs-texte/2-00/2-00mayring-e.htm">Fitting the material into a model of communication:</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.qualitative-research.net/fqs-texte/2-00/2-00mayring-e.htm">Rules of analysis: The material is to be analyzed step by step, following rules of procedure, devising the material into content analytical units.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.qualitative-research.net/fqs-texte/2-00/2-00mayring-e.htm">Categories in the center of analysis: </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.qualitative-research.net/fqs-texte/2-00/2-00mayring-e.htm">Criteria of reliability and validity: </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/9B51D623-947B-4320-84D9-10CC15865311/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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