<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b7872c93-5888-48ad-83e9-10a4002d40c1/9AA3EBDB-74B8-4FB4-9435-7C8ABF350EDF/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.netimperative.com/netimperative/news/2009/august/guest-comment-the-seven-sins-of-usability" href="http://www.netimperative.com/netimperative/news/2009/august/guest-comment-the-seven-sins-of-usability" style="font-size: 11px;">www.netimperative.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.netimperative.com/netimperative/news/2009/august/guest-comment-the-seven-sins-of-usability"><H1 class="documentFirstHeading" id="parent-fieldname-title"> Guest comment: The seven sins of usability </H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.netimperative.com/netimperative/news/2009/august/guest-comment-the-seven-sins-of-usability"><P class="documentDescription">A user-friendly website is essential to keep people interested in what you have to say and ultimately keeps them coming back. Neil Walker, Chief Technical Officer at Just Search, looks at what usability nightmares marketers should avoid when designing a website to enhance their brand.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.netimperative.com/netimperative/news/2009/august/guest-comment-the-seven-sins-of-usability"><SPAN>More than 83 per cent of internet users are likely to leave a website if they feel there are too many clicks to find what they are looking for. Recent studies have shown that the typical user will take four seconds to decide if they will stay at a site or move on. </SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.netimperative.com/netimperative/news/2009/august/guest-comment-the-seven-sins-of-usability">no.1 - Inconsistent and confusing site navigation</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.netimperative.com/netimperative/news/2009/august/guest-comment-the-seven-sins-of-usability">no.2 - Difficult to scan content</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.netimperative.com/netimperative/news/2009/august/guest-comment-the-seven-sins-of-usability">no.3 - Misidentified and unidentified links</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.netimperative.com/netimperative/news/2009/august/guest-comment-the-seven-sins-of-usability">no.4 - Too much industry jargon</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.netimperative.com/netimperative/news/2009/august/guest-comment-the-seven-sins-of-usability">no.5 - Hidden or absent contact information</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.netimperative.com/netimperative/news/2009/august/guest-comment-the-seven-sins-of-usability">no. 6 - Not allowing user browser control</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.netimperative.com/netimperative/news/2009/august/guest-comment-the-seven-sins-of-usability">no.7 – Content that looks like advertising</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.netimperative.com/netimperative/news/2009/august/guest-comment-the-seven-sins-of-usability">Marketing efforts are wasted if a site is not user-friendly and does not provide a good user experience</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/9AA3EBDB-74B8-4FB4-9435-7C8ABF350EDF/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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